As technology continues to advance, communication methods have evolved and multiplied. We’re talking traditional phone calls to emails, messages, video calls, and more. There are now numerous ways to stay connected with others.
In the business world, effective communication is the secret to success. But with a buffet of options, figuring out clients’ preferred flavor can be tricky. Do they crave phone calls, emails, or the quick zing of messages? The answer isn’t as clear-cut as you’d hope. Like choosing the best gifts to get clients, you need to tailor your approach.
Phone Calls
Phone calls have been a staple in communication for decades. It allows for real-time conversations and can convey tone and emotion effectively. However, mobile phones are everywhere now. People are becoming more selective about when they answer calls. In fact, according to one study, 33% of clients prefer phone calls as their primary form of communication with businesses.
Pros:
- Real-time conversation
- Tone and emotion can be conveyed effectively
- Personal touch
Cons:
- Can be intrusive if not scheduled or expected
- Requires both parties to have availability at the same time
- Limited to audio only
Emails
Emails have become a popular form of communication, especially in the business world. It allows for more flexibility in terms of time and can be used to convey detailed information.
Pros:
- Can be sent and received at any time
- Allows for detailed information to be conveyed
- Can include attachments and links
Cons:
- Tone and emotion may not always be accurately conveyed
- Can be easily overlooked or lost in a cluttered inbox
- May not be suitable for urgent matters
Messages
With the rise of messaging apps and social media, sending messages has become a popular form of communication. It offers the convenience of quick responses and can be done on-the-go.
Pros:
- Allows for quick responses
- Can be done on-the-go
- Can be used for informal or urgent matters
Cons:
- May not convey a professional image
- Limited to short and concise messages
- Difficult to convey tone and emotion accurately
How To Choose The Right Option
So, what’s the best way for businesses to communicate with clients? Simple: just ask them. Some might love a good old-fashioned phone chat for urgent stuff, while others may prefer the novel-length detail of an email. Jot down their preferences. Trust us, you don’t want to be that business that forgets.
It’s crucial to match the communication to the occasion. Need a quick update or confirmation? Shoot an email or message. But for deep dives, dust off that phone and make a call—you might even remember how to use it.
Elsewhere, it’s vital to stay as flexible as a yoga master and open to trying new methods like a culinary adventurer. Some clients may have preferences that differ from your own. Being able to adapt to their preferred method of communication can improve the overall client experience.
