Quick Response (QR) codes have become an in thing in the business world. Thanks to their efficiency and convenience, these tools are used in marketing campaigns and contactless payments. However, success in their usage relies on proper implementation. Unfortunately, this is where the problem comes in because many don’t know how to do it right. This insightful piece delves into the common pitfalls to avoid when using smart digital tools. Read it to the end to empower your business
- Overlooking Mobile Responsiveness
Topping the mistakes is overlooking mobile responsiveness when generating the QR codes. Since the codes are mostly scanned using mobile phones, ensure that the QR code maker you choose to use produces mobile responsive codes. You can determine this by checking the codes created using the QR code generator. Some of the features you should check include:
- Sizeable quiet zone (space separating the QR code from its surroundings)
- Sufficient background and color contrast
- High image resolution
- Adequate spacing
Doing so will ensure that you get optimized codes for mobile scanning. As a result, they will be effective in whichever way you use them.
- Insufficient Testing Across Devices
Rushing to deploy the QR codes because you want to catch up with a trend can also be a problem worth avoiding. The same goes for hasty implementation. The best solution would be to adopt a systematic and strategic approach to the deployment process. Ensure you have a clearly defined goal, then conduct a comprehensive test. After that, you should use a phased approach in deployment. Avoid doing it en masse. This will help you to get feedback and improve where necessary before launching it to the masses.
- Ignoring Security Concerns
Ignoring security concerns is easy due to a lack of awareness. The assumption of low risk and too much focus on convenience also contribute to this. Unfortunately, cybercriminals can exploit the vulnerability of your QR codes and exploit your customers. To avoid this pitfall, you should select a secure QR code generator. In addition, you should train your staff on properly implementing the QR code. Regular security audits are also necessary.
- Lack of Clear Call-to-Action (CTA)
Lack of clear call-to-action is another common problem that you should avoid. This can be attributed to the assumption of understanding, where you assume your customers know what to do when they see the QR code. Limited marketing expertise can also be a contributing factor. To avoid this pitfall, you should craft engaging CTAs. It’d be best to include the CTAs in all your marketing materials.
- Neglecting Regular Updates
Assuming everything is set after the deployment is another common pitfall you should avoid. This is important because it helps you update the codes regularly. Using dynamic codes generated by third-party QR code makers is the best way to solve this problem. Such codes are editable, enabling you to update the content without changing the scannable code. You should also establish a system for monitoring and updating the codes on a regular basis for a positive experience.
Smart digital tools like QR codes are essential for modern business. However, proper implementation is crucial. That’s why you should avoid the pitfalls you have read here. Use the information to create QR codes that are efficient for your business.
